Why Do You Need A Jingle?

1. A jingle creates greater campaign awareness.
- A talking spot goes in one ear and out the other. A jingle sticks in people’s memories forever.
- If you play your jingle as often as you play your talking spot, people will remember you far better.

2. A jingle lasts longer on air.
- The same song will not get tiresome when played for years. Try that with the same speech.

3. A jingle SAVES YOU MONEY because you don’t have to run your ad as often.
- You can cut the number of times you play the spot because it is more memorable.

4. A jingle creates a distinctive personality.
- “The jingle makes it sound like they have good food.”

5. A jingle builds a favorable attitude toward the advertiser.
- “That sounds like a fun place to go.”

6. Radio will feature a jingle in the ad spot rotation.
- The order of ad spots is not random. Jingles get pushed to the front of the rotation, along with long-time or national advertisers, because the music doesn’t jar people’s attention to the fact that there is an ad going on and makes for a smoother transition to the ad rotation.
- A jingle will therefore be less likely to be tuned out. People haven’t bothered to switch the station yet, and the jingle is not as annoying as other forms of advertising.
- You will be heard by more potential customers, so you get more for your advertising dollar.

7.A jingle cuts through radio clutter.
- It stands out from talk-over-canned music, all talk ads, etc.

8. Many major companies use jingles.
- Having one puts you in their league.
- You gain extra prestige by having your own jingle.
- McDonald's is one of the most successful companies in the world in part because all of their advertising campaigns have been spearheaded by jingles. You can probably sing one right now!

9. A jingle translates easily to secondary media (TV, print, etc.) -- Saving You Money!
- Suggestion: Run an ad on the air for a month, then run it in print only for a month (which is much cheaper). People will walk in singing your ad.
- Even if you only run a radio spot during certain seasons, people will still remember your name and song year-round.

10. If you have a jingle and your competition does not, YOU WILL WIN!

11. Research Shows!
- A Yale University study featured in the NY Times showed that when people were exposed to the same information in song and speech form, they remembered ten times more information when it was in song form.

12. People tune into radio stations to hear music.
When they hear something else, they tune out. A jingle makes listeners keep listening - because it's music.

13. A jingle becomes AS IDENTIFIABLE as your logo/slogan.
Over time, as it rattles in the minds of listeners, it stretches a small company’s advertising budget. It helps a small business to be heard above the din of the radio.

Ironwood Jingles
17 Ironwood Drive
Danbury, CT 06811

Telephone: 617-429-1812

Email:
info@ironwoodjingles.com